TAKE A WAY is your summer journey (or bookzine box) across 5 inspiration destinations, to boost your company’s marketing (research) strategy. Every destination (or bookzine) covers a different route, from shedding a light on today's marketing beliefs, over NextGen marketing strategies, to a 6-step framework to activate consumer insights. The full TAKE A WAY box includes 5 bookzines:
- Impact is the (new) name of the game
- frAGILE: Is NextGen marketing more chemistry than science?
- Have we lost our EDGE? How to be marketing-ready for today's future
- Millennials at Work
- Brand Religion